Unsmoke Canada Cleanups is a grant-giving program established in 2020 through a partnership between The Great Outdoors Fund and #UnsmokeCanada to support litter cleanup projects anywhere in Canada. 2024 marked the program’s fifth year, and we surpassed our goals and hit a major milestone — more than 10 million cigarette butts were collected in 5 years, and the majority of the butts were sent to TerraCycle for recycling. Thanks to all our grant recipients for their amazing accomplishments, and also to Rothman, Benson, and Hedges for their multiple years of financial support of this quantifiable and impactful program.
#UnsmokeCanada is an initiative of Rothmans, Benson & Hedges, Inc. (RBH) to help rid Canada of cigarettes. RBH is committed to encouraging and enabling society to reduce litter globally.
From city parks to national parks, our goal is to help everyone work together to keep Canada’s great outdoors great!
